Inventory 2018- Patio brand new upgrade to create a new era of water industry

Inventory 2018- Patio brand new upgrade to create a new era of water industry

2020-06-15 21:53:15热度:作者:www.syuuna.com来源:http://www.syuuna.com

coming December, 2018 heralded the end of the inventory should be a wave. Today, small series to take stock of 2018 Patio brand marketing four key words for everyone. Water industry "reverse osmosis water purifier water efficiency limit value and water efficiency rating of" national standards into the new, reorganized further development of the industry, officially opened the 2018 major reshuffle of China's water industry. Patio as water purification industry leading brand, without fear industry reshuffle, leading the industry to upgrade to a new marketing model.

Keywords A: The new logo

2018, Patio 20th anniversary, at the same time, Patio has officially announced the launch of the brand upgrade, but it is one of the re-branding logo An important part of. Patio by the new brand identity texture transparent water droplets characters, dynamic and "TRULIVA" words constitute. Which represents the pure water droplets, health; water purification characters meaning pleasant experience; "TRULIVA" by "true" and "live" composed of real meaning.

沁园净水器

(Source Patio official website, invasion deleted)

It is understood that in 2018 the annual meeting of marketing, customer experience & Patio chief brand operations Ding Liling officials also announced a new brand concept - let the future, more net step. "Patio brand upgrade, 'Potter' will be a consistent." Ding Liling said, regardless of identity remodeling, store image updates, or product iterations service system upgrade, involved with Patio "make more net step in the future," the new concept, so family health every day to drink pure water, is to enhance the quality of a life, we can step closer to a better future.

Keywords II: budding spokesperson

in the first half, Wu Chun served as the official spokesperson Patio, causing everyone's keen attention.

盘点2018

(Source Patio official website, invasion deleted)

Patio 20 years focused on clean water, sparing no effort to protect the safety of drinking water users, but also in efforts to promote healthy drinking water become the standard for all quality of life; Wu Chun as a competent wet nurse, her husband, was never absent in the child's growth, without neglecting to pay for his wife, from matter to the spirit of the comprehensive supply, but also to Wu Chun the most intimate family guardian. Combination of the two, but also for the user to create aA more attentive service and better quality water purification experience, guard the safety of drinking water, "the final hurdle."

Keywords Three: New front-end

On the eve of 2018, 11 double, Patio set to launch a joint Lynx wizard intelligent voice, networking and non-barrel design in one of the elves Patio Lynx IOT no barrel water purifier, IOT-based intelligence, real-time monitoring of changes in water quality monitoring and filter life, to create smarter, more convenient, more healthy water of life.

净水器品牌升级

(Source Patio official website, invasion deleted)

Patio IOT Lynx Elf on the market without bucket water purifier, not only allows users to easily enjoy to bring the convenience of a smart home life, but also to go again in the front Patio water industry, innovation under the guidance of a smart upgrade, make small home appliances become intelligent consumers buy water purifier era of such the new evaluation dimensions.

Keyword 4: social welfare

Patio Along the way, launched the "guardian of the mother," "father god of water", "public education", "donation" and other activities , from the public to create social value, Patio always actively practicing corporate social responsibility.

沁园净水器

(Source Patio official website, invasion deleted)

Most notably, this year from April to May, Patio has for Hebei Xibaipo, and Hubei Hefeng Wufeng area, Mianyang and other places of primary and secondary schools donated 800,000 yuan worth of water purification equipment, to benefit students more than 15,000 people. October 19, Patio again into the remote areas, donated 60 sets of Patio net drink machine Gansu, Yunnan, Ningxia, and other schools, so that more children can enjoy clean, safe water.

盘点2018

(Source Patio official website, invasion deleted)

If the Patio upgrade the brand, we continued to strengthen on product innovation in order to enhance corporate value and win more consumers of all ages; then, Patio continuous improvement in public welfare, can lead to the awakening of social responsibility in the industry to some extent, generate more positive energy, so as to realize the industry more healthy development.

(Source: China water purifier net, author: Ning Wen)

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